TikTok is introducing a new feature that permits them to lessen the amount of artificial intelligence-produced content appearing in their feeds. This move comes as the service disclosed that it currently hosts in excess of 1 billion AI videos.
Testing and Rollout
The new functionality is undergoing trials over the coming weeks before a global release. This advancement coincides with a rise in AI-generated material, fueled by emerging video-generation tools.
The Broader AI Trend
It has been noted that almost 10% of the quickest rising channels on another major platform only show AI-generated videos. A large amount of this content is deemed mass-produced AI material, a term for substandard, mass-produced content that is frequently nonsensical or surreal.
“We know from our community that many people appreciate content made with AI tools, including digital art to informative clips, and we want to offer the community the option to adjust the amount of that, depending on their own likes,” said a company executive.
Volume and Proportions
The service shared that there are currently 1.3 billion videos on its network identified as made with AI. Overall, in excess of 100 mn media items are uploaded to the platform every day, making clips made by AI a limited part of its overall inventory.
User Control Features
Users will be in a position to limit or boost the amount of AI-generated videos they view by using the content preference setting in the app and picking “AI-generated content”. Other topics that are already be modified under the setting cover news, clothing, cosmetics, and movement.
Platform Guidelines
The platform’s policies mandate content makers to label convincing artificially created content, and it bans harmful AI impersonations of well-known individuals or crisis events. Any realistic AI video that is unmarked can be removed under its user guidelines.
Additionally, the service will henceforth attach an “AI-made” tag to content produced via its own AI tools, or flagged by an industry-wide initiative for recognizing artificial media. This measure is designed to deter users from attempting to evade the disclosure requirement.
Educational Initiatives
The platform is furthermore launching a two million dollar educational fund for experts and institutions to develop learning resources about using AI responsibly. This project will benefit educational bodies specializing in teaching coding and technology.
Platform Protection
The platform has defended its content review process, amid debate over plans to make redundant hundreds of review team members in Britain. TikTok is set to reduce a significant number of roles in its content moderation department in the UK capital, with worker representatives and internet security professionals expressing worry that staff are being displaced by machine-led review.
A senior executive stated that people-led review would remain essential, but artificial intelligence can protect employees by eliminating the most graphic content before it has to be seen by humans. The platform reported a 76% decrease in disturbing and violent content seen by human moderators over the past year due to intervention by its machine learning processes.
“We think that it’s essential to integrate humans and technology to keep the platform safe,” the executive stated. “We’ll have people as part of that process, but we also think it’s highly necessary to reduce exposure to dangerous material as swiftly, which is why a lot of the machine support is making a difference process content quickly.”
